Caledonia Best

We created the branding design concepts and feel for Caledonia Best, a new smooth ale from Tennent's Lager, to sit comfortably alongside other premium Best Ales in Scotland. The lion visual was introduced to show strength and confidence, balanced with the varied text layouts to test the feel of the product as both a contemporary and established brand, before the final creative was applied by JKR.​​​​​​​​​​​​​​