Mia Veritas

One of the most exciting projects we've ever has the pleasure to work on, in collaboration with wine and spirits heavyweights Victor Lanson and Paul Failoni. Second Language Creative Director, Carl Gracie, embarked upon the collaborative design process with Victor Lanson, to develop a new champagne brand ‘Mia Veritas’.  A distinctive new brand was sought for an indulgent, traditional Champenois blend. Victor was able to draw on his family’s unique heritage & expertise in the champagne industry. The creative duo worked closely together to develop the brand, influenced by Champagne brands of the belle époque era, to create these elaborate & vibrant designs. Mia Veritas will launch at this year's Abu Dhabi Grand Prix, where it will be the official Champagne of the weekend.